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Hiring Sales Engineer

Sales engineers, who are also known as technical sales support workers, are vitally important for the long-term success of many B2B companies that offer technologically and scientifically advanced products and services. For example, B2B SaaS companies must sell high-tech, advanced solutions to other businesses to help them solve complex problems such as payroll, HR management, tax filing, or innovation. These customers expect thorough education and guidance throughout their decision-making process and continuous assistance and value after they purchase a software solution. So B2B SaaS salespeople must have intimate technical knowledge, advanced problem-solving skills, and strong interpersonal skills. 

This is where sales engineers come in, which is why you may see many tech companies uploading “hiring sales engineer” posts online. The Bureau of Labor and Statistics reports that employment of sales engineers is projected to grow 6% from 2021 to 2031, with about 6,900 openings projected each year on average over the decade, demonstrating the positive job outlook for the sales engineering field.

There are several types of sales engineer jobs:

  • Subject Matter Expert (SME) – An SME has a large body of experience in a narrow field – narrower than the full set of a service or industry. This SE will be brought in for specific deals requiring domain knowledge or a specialist’s touch.
  • Generalist – A generalist is the opposite of an SME. Their job is to be able to go to any meeting and be able to add value across a large variety of different product offerings. In some cases, they will be able to suggest a solution directly, and in other cases, they will bring in an SME.
  • Solution Architect – A Solution architect is an SE who is much closer to the customer in understanding a particular industry or enterprise’s business problems and can suggest solutions that would help solve them. They tend to be much more customer-focused and may run the risk of going native. Solution architects know how to combine different products and services to solve particular business problems and how they fit into the customer’s environment.
  • Systems Engineers (SE) – Field systems engineers design and develop applications for different manufacturing control processes. They may be responsible for providing system configurations and safety protocols to meet business requirements. A Systems engineer has a strong understanding of all of the elements of a solution, both the parts belonging to their company and other vendors involved.
  • Product Evangelist – A product evangelist is the marketing boundary of Sales engineering. They work with marketing at attending conferences, public demonstrations or webinars and may assist on the direct sales side at times.
  • Technical Sales Reps – A Technical Sales Rep is practically no longer an SE but rather a sales rep who is technical enough to own any technical evaluation or sale. It is normally used when the product for sale is already well understood by the customer and doesn’t require additional demonstration or demoing.

Employers often require a minimum of a bachelor’s degree, but you can become an engineer in industrial automation without one if you have relevant years of work experience.

There are many other types of sales engineers, including technical account managers, field sales engineers, technical channel managers, and more.

Once you pick a specialty and begin your journey to get hired as a sales engineer, your resume is one of the most important tools you can use to make you stand out. It’s especially important to pay attention to your profile summary. Also known as a career profile or a resume summary, a profile summary gives a brief description of your experience, qualifications, skills, and accomplishments relevant to the position you’re applying for. 

An example of a strong, eye-catching sales engineer profile summary can be: Highly knowledgeable and proficient sales engineer with mechanical engineering education and a 5-year track record of sales success. Self-motivated professional who excels at delivering quality customer service while exceeding revenue benchmarks on a consistent basis. 

If you need more qualifications to put on your resume, you can take sales engineering courses. Since most positions require a bachelor’s degree, preferably in a high-technology field, you’ll want to make sure you have that basic education completed. There are also different independent courses you can complete depending on your level of education. Some courses may teach you the basics, while others may help you boost your skills and keep up with new technology to be a more effective sales engineer. These independent courses also help you appear more desirable to prospective employers.

Sales engineers must have extensive knowledge of products, including their functions, components, and scientific processes. They must use that knowledge to explain the benefits of the product to potential customers and demonstrate why they are the best option to solve their problems. This may include adjusting and modifying products to meet their needs, or even creating completely new solutions from within their products.

A sales engineer also has a wide variety of other responsibilities, including:

  • Preparing, developing, and presenting technical presentations and demonstrations to explain products and services to customers
  • Collaborating with customer care and sales teams to  understand customer needs and provide sales support throughout the entire purchase cycle
  • Generating high-quality sales leads and following up with them after initial contact
  • Negotiating prices
  • Securing and renewing orders
  • Arranging deliveries
  • Researching, creating, and modifying products to meet customer needs
  • Setting and achieving company sales quotas and benchmarks
  • Creating new sales and marketing strategies based on customer feedback
  • Training other team members
  • Helping customers who have problems with purchased products

This combination of technical knowledge, customer service skills, and problem-solving can make a sales engineer’s job extremely stressful, which is why sales engineers are well-compensated for their work. Sales engineers typically have a base pay of $85,000 a year. However, the salary can vary quite a bit depending on your specialty, experience, education, and level of skill.

When companies advertise that they are hiring, sales engineer salary can vary depending on the type of sales engineer. For example, [Salary.com|http://Salary.com] states software sales engineer salary can range anywhere from $105,446 to $130,622, and the median salary in the United States is $118,141 in 2022. On the other hand, an IT Subject Matter Expert’s salary range falls between $90,912 and $107,874 with a median of $99,198.

Your sales engineer salary may also differ depending on experience level. The more experience you acquire and sales you close as a sales engineer, the more you will be paid. When it comes to sales engineer salary, entry-level candidates can be paid anywhere from $48,230 to $79,896, while the average senior sales engineer salary ranges between $96,210 and $122,940. Some senior sales engineers can even make over $500,000 depending on the company and the number of leads closed.

Employers often offer a hybrid pay model, with a mix of commission-based pay and a set monthly salary along with other bonuses. Some may only pay based on commission, which can be based either on the overall performance of the team or company, or on the volume of sales per engineer. The job also often involves a lot of travel if you’re not an inside sales engineer, so many sales engineers also get compensated for on-the-road costs like accommodation, transportation, meals, and entertainment.

Hiring Sales Engineer Salary

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Sales Engineer Jobs Entry Level

It takes time to build up to senior level jobs, so the most important part of getting started is getting your foot in the door. You may look up terms such as “sales engineer jobs entry level” to find jobs near you in your area. 

You don’t always have to go into a physical office to be a successful sales engineer. You may also become a remote sales engineer. If you want to work from home as a sales engineer, entry level remote positions may be the best option for you.

You’ll often start by learning about the company’s product or service and keeping up with all its bug fixes and updates. You’ll also attend conferences, trade shows, and similar events to promote the company’s product or service and network, increasing lead gen and driving increased sales. You may join sales support to help other sales teams, and also do data analytics and prepare sales reports for upper management.

Many entry-level positions often begin with sales training under a general sales professional, an experienced sales engineer, or a sales team to equip you with the necessary sales skills. 

So now you may be wondering how to become a sales engineer. Whether you’re seeking to become a software sales engineer, technical sales engineer, or another type of sales engineer, the first step is to get a sales engineer education. Once you graduate, you’ll obtain your sales engineer degree, which is most often a four-year bachelor’s degree in a high-technology field. The most common majors include:

  • Civil engineering 
  • Electrical engineering
  • Computer science
  • Mechanical engineering
  • Business

After you graduate and receive your sales engineer certification, you will need to undergo a period of sales education to bridge the gap between technical education and sales knowledge and skills. You may also choose to take some sales courses while in college if you already know that sales engineering is your desired career. You can complete your sales training independently before getting hired, or through an internship.

You also need to develop other skills, such as customer service, computer skills, project management, and technical presentation skills. You may get some general sales certifications, such as the Certified Professional Sales Person (CPSP) certification. You can also take additional sales engineer training programs or attend a sales engineer bootcamp to learn these skills and increase your technical knowledge for a higher sales engineer salary.

How To Become A Sales Engineer

Software Sales Engineer Jobs

You may look up software sales engineer jobs if you’re looking for a position selling B2B SaaS products or technological products. Since many sales engineer jobs are in the SaaS and tech industry, you may find good results just by looking up the phrase “entry level engineering jobs”. It’s best to pay attention to each company’s unique sales engineer job description before applying so you’ll know exactly what the job requires and entails and what keywords to include on your resume.

If you’re seeking a sales engineer position and are not sure where to look or having difficulty finding the perfect position, NCW can help you find your next ideal opportunity. This job placement agency helps you put your best foot forward by investing time in preparing you for the interview and acting as a support system throughout the entire interview and acceptance process.

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