Sales & Marketing Specialist

We are seeking a dynamic and results-driven Sales & Marketing Specialist to join our marketing team. This person will play a crucial role in bridging the gap between marketing and sales by creating and executing initiatives that drive revenue growth. The ideal candidate will be an excellent communicator, have a strong understanding of both sales and marketing processes, and thrive in a collaborative, fast-paced environment.

Sales and Marketing Alignment:
o    Act as a liaison between the sales and marketing teams to ensure strategies are aligned and support overall business goals.
o    Work with sales leadership to understand their needs and ensure marketing efforts align with the sales process.
o    Ensure marketing materials, campaigns, and messaging are effectively supporting sales initiatives.
o    Implement feedback loops to continuously improve the alignment and flow of information between the teams.

Campaign Management and Execution:
o    Develop and execute marketing initiatives designed to generate/convert leads, accelerate sales cycles, and support business development (BD) efforts.
o    Track and analyze the performance of sales-focused marketing campaigns, reporting on KPIs and ROI.
o    Coordinate with internal stakeholders to ensure marketing initiatives are properly executed, including managing timelines, budgets, and resources.

BD Rep Support:
o    Assist Business Development Representatives (BDRs) by providing targeted sales collateral, tailored messaging, and other marketing support to help them achieve sales goals.
o    Develop and maintain a resource library for BDRs, including case studies, sales decks, and email templates.
o    Train and educate BDRs on new marketing campaigns, tools, and strategies that can aid in their sales efforts.

Collaboration & Strategy:
o    Collaborate with the marketing team to ensure campaigns reflect customer pain points and needs, effectively driving sales opportunities.
o    Partner with sales leadership to refine lead scoring models and marketing-qualified lead (MQL) definitions.
o    Help identify trends and opportunities based on sales and marketing data to refine go-to-market strategies.

Required Qualifications:
•    Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
•    3-5 years of experience in marketing and/or sales operations, preferably in B2B environments
•    Proven experience in campaign management, content development, and sales alignment
•    Strong understanding of CRM systems (Salesforce, HubSpot, etc.) and marketing automation tools
•    Excellent written and verbal communication skills, with the ability to collaborate across teams
•    Strong analytical skills, with a data-driven approach to decision-making

Preferred Qualifications:
•    Experience working closely with sales teams, specifically Business Development Representatives or Account Executives
•    Knowledge of lead generation tactics and metrics
•    Familiarity with sales enablement tools (Seismic, SalesLoft, etc.)