NCW’s Business Growth Strategy: Growing with Purpose, Not Just Numbers
At NCW, we’ve all heard the saying: “Grow or die.” In business, in life, and even in nature, standing still often means falling behind. Continuous growth, and a strong business growth strategy, is important. Not just to survive, but to thrive. But here’s the thing: for us, growth is about so much more than hitting larger revenue numbers.
Yes, we’re competitive. Yes, we have big goals. One of those goals is to become a $1 billion business. But the real drive behind that number is what it allows us to do: impact more lives, empower more people, and deliver greater value to the industries that build, move, and make things. Our business growth strategy is built on creating a positive ripple effect in every community we touch.
We’re proud of our Indianapolis roots, but our vision stretches far beyond our hometown. We’re talking about a national footprint: more offices, more opportunities, more communities served. Every new connection we make means one more person finds the career they deserve, one more company gets the talent they need, and one more industry gets the support that helps it thrive. That’s the heart of our business growth strategy: expansion with purpose.
We’ve built our foundation in the blue-collar world of skilled trades, industries that don’t always get the spotlight they deserve. These careers are not only essential to our economy, they’re incredibly rewarding for the people who choose them. That’s why we’re committed to advocating for these careers, breaking outdated stereotypes, and showing the next generation the pride and value that comes from working with skill and dedication. Our business growth strategy is about elevating these industries, not just profiting from them.
But here’s the challenge: growth isn’t linear. It comes with hurdles, rough patches, and the temptation to cut corners. That’s where our core values and our culture come in. We believe these are what set us apart, and why only 4% of companies ever reach the billion-dollar mark. A smart business growth strategy isn’t just about revenue; it’s about protecting what makes you unique while scaling up.
Our growth strategy boils down to six key commitments:
- Stay true to our core values, always. They’re our compass.
- Protect our culture by hiring managers who will nurture and grow it.
- Expand our office network to 15–20 locations so we can serve at a national level.
- Invest in our people and prepare the next generation of leaders.
- Create career opportunities that transform lives and communities.
- Hire smart, driven people who embody our mission and values.
We know this journey won’t be easy. Scaling a company while protecting what makes it special requires intention and grit. But we’re not afraid of the challenge. We want to be in that top 4%. We want to compete with the best and win. Not by cutting corners, but by doing things the right way.
So, whether you’re a client, partner, employee, or friend, we’re asking you to hold us accountable. Cheer us on, challenge us, and join us as we grow. Not just in size, but in impact.
Because for us, this isn’t just about becoming a billion-dollar company. It’s about building a legacy that makes a difference in every community we touch.