Location: Pewaukee, WI
Category: Professional
Employment Type: Permanent

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The Marketing & Customer Support Manager is responsible for driving customer service, marketing and brand awareness, and product preference by: 
• Developing and deploying product/marketing strategies that effectively articulate the CFR value proposition. 
• Overseeing the execution of “world-class” order processing and customer service activities. 
• Recommending business solutions that support customer needs and CFR interests. 
• Staying abreast of current industry trends and how the company's customers are being impacted to help the company solve specific market challenges. 
• Providing effective sales support and channel enablement. Typical Duties/Essential Job Functions: 
• Leverage customer and install base analytics and collaborate with commercial resources to identify a roadmap for up-sell and cross-sell opportunities. 
• Utilize CRM to track customer and account activity and map opportunity visibility. 
• Maintain up-to-date records of competitive offerings, identify strengths and weaknesses, and work cross-functionally to develop positioning strategies to foster company product success. 
• Monitor and maintain reports on financial, technological, regulatory, and demographic trends to identify new market and product opportunities. 
• Advance the sales process by overseeing the Marketing Department and the measurement of the effectiveness of marketing collateral, marketing communications, and digital strategies. 
• Enable the company's selling process by driving the creation of sales and partner tools such as playbooks, qualification guides, objection handling, ROI calculators, competitive kill sheets, and FAQs. 
• Collaborate with the Commercial Team and Technical Training Team to develop effective sales training materials and events. 
• Ensure on-time processing of orders and proactive customer communication to ensure total customer satisfaction. 
• Ensure synergy between customer solutions and company strategic objectives by maintaining a deep understanding of the company product and utilizing the voice of the customer (VOC) gathering and collaborating with sales and technical resources to understand customers’ high-level objectives and the most relevant product features/functionality for their specific business needs. 
• Conduct market research and analysis of price points to support new product introductions and new market opportunities; make recommendations as appropriate.